A portrait of nonviolent resistance in one Palestinian village

Ellen Cantarow | Huffington Post

8 December 2009

At no time since its 1967 West Bank occupation have Israel’s seizures of Palestinian land and water resources seemed as shocking as the ones attending its construction of “the wall,” begun in 2002. Vast, complex, and shifting in form, the wall appears most dramatically as 25-foot-high concrete slabs punctuated by militarized watch towers, supplemented by electronically monitored electrified fences stretching over vast distances.

In 2004, the International Court of Justice (ICJ) declared the wall illegal, but Israel ignored the ruling. Now, it undulates through the West Bank for over 280 kilometers, clasping Israel’s major colonies and some minor ones in its embrace. The completed wall will incorporate more than 85% of the West Bank’s settler population, a de facto annexation by Israel of significant chunks of the territory it first occupied in 1967. This is the dream of Greater Israel rapidly turned into architecture. For the Palestinians, however, the wall means theft, separating many Palestinian cities and villages from their land and water.

Jayyous, with a population of 3,500, is one of those villages. It lies nestled in a mountainous northern West Bank landscape with the Palestinian city of Qalqilya just to its west. The scenery here remains one of the Mediterranean’s loveliest, a cross, let’s say, between Tuscany and parts of Yugoslavia. Greek and Roman ruins mark the village’s great age. This was one of the West Bank’s most fertile areas. Farming involving a lively variety of nut, citrus, and olive trees, as well as vegetables, flourished around Jayyous, drawing life from abundant underground wells. The aquifers beneath Jayyous and Qalqilya, in fact, constitute a West Bank treasure. Lands belonging to both the city and the village abut Israel’s pre-1967 border — the “Green Line.”

Before the wall’s advent, Qalqilya’s merchants and Israelis did regular business on either side of the border, while Jayyous’s farmers worked their land all the way up to the Green Line. Now, the monstrous, concrete version of the wall surrounds Qalqilya entirely, bringing to mind high-security prisons or ghettoes from other eras. Jayyous is segregated from most of its former land by the wall in what one could call its “barrier” form — a system of steel fences, razor wire, and patrol roads manned by Israeli soldiers.

Four thousand of the village’s olive and citrus trees were uprooted to make way for the wall. All the village’s wells and over 75% percent of the land are now sequestered behind the wall, isolated on its west — that is, “Israeli” — side. A small Israeli settler colony called Zufim sits amid Jayyous’s former wealth. Israeli plans are on the books to build up to 1,500 new housing units on the bounty confiscated from the village. The new units will destroy the only road over which Jayyous’s farmers can now travel to and from their land: there used to be six of these roads. Israel has already blocked five of them.

Sixty-five year-old Sharif Omar Khalid, known more familiarly as Abu Azzam, has spent half his life struggling to preserve Jayyous’s land. In 1980, with other farmers representing villages throughout the West Bank, he founded the Land Defense Committee, one of 18 organizations that now make up the Stop the Wall campaign. Gifted with stubborn optimism, he counts as victory an Israeli Supreme Court decision in April 2006, which pushed the path of the wall back from the south side of the village. The decision returned 11% of Jayyous’s former land — 750 dunams of the 8,600 blocked by the barrier. (A dunam is a little over a quarter of an acre.)

The wall remains, as does one of its most essential parts: the “agricultural gate.” There are two of these on Jayyous’s land — one to the north; another to the south. Almost all of the village’s farmers are forced to use the north gate. Opened by Israeli soldiers for two 45-minute intervals at dawn and dusk, the gate blocks a patrol road manned by the Israelis.

But to get beyond the gate, across the patrol road, and from there to their farmland, Jayyous’s farmers need “visitors’ permits.” Since 2003, Israel has decreed that the villagers are only “visitors” on land they have worked for generations. Obtaining the permits is an excruciating obstacle course that only begins with proof of land ownership. Abu Azzam is one of the village’s major landowners; his title goes back several generations to the time when Jordan occupied the West Bank. Being a known activist, he was periodically denied his permit until the Israeli Supreme Court finally granted him a permanent permit noting that its bearer is a “security problem.” This produces extra problems for him in his daily odyssey to his fields and back.

The Gate from Hell

The first time I saw an “agricultural gate” was in 2004 outside the northern Palestinian village of Mas’ha. It was terrible to behold. Immense steel jaws painted a bright ochre-yellow creaked open, thanks to the Israeli Occupation Forces’ finest, for about 30 minutes at dawn and again at dusk. Between those two moments, it remained locked, leaving the local farmers with no possibility of returning home for lunch or emergencies, nor even for crop-irrigation at the appropriate time (after sundown).

Each opening of the Mas’ha gate permitted a lone farmer, Hani Amer — his home locked in on three sides by the wall and on the fourth by an Israeli settlement — to make sporadic trips to his fields. At both sides of the gate lay coils of razor wire snarled in front of a barrier ditch which stretched into the distance as far as we could see. Beyond this ditch, more razor wire. Then a “military road” meant for Israeli soldiers patrolling the boundaries of an Arab world considered burdensome to the Greater Israel.

Across the military road lay yet more razor wire and another ditch before Hani Amer could finally reach his fields.

To grasp what the gate really means, though, you’d have to stay, as I did, at least a night with a farmer in Jayyous at harvest time. You’d awaken with his wife and him at 5:30 A.M., drink a cup of strong Arabic coffee, eat bread spread with jam made from fruit he grows on the land remaining to him, and then go jolting down the white, rutted, stony road on his tractor. Finally, of course, you would wait with him in a gathering line of farmers at the gate.

Now watch, in the dawn of another day in the forty-second year of occupation, in front of this steel raptor out of some mad film-maker’s imagination, as they all arrive: one on his tractor, another on a donkey laden with sacks and harvest tools, until finally a long line stands waiting. Note those ubiquitous coils of razor wire, and the ditches, and that military road, just one form of the endless wall that imprisons Palestine’s people. Watch as the soldiers turn languidly and unlock the gate, swinging its jaws wide to transform it, and the military road it bars, into a checkpoint for the brief morning opening.

As I waited and watched from Abu Azzam’s tractor this past October, I imagined the hillside on the other side of the road as it must have been decades ago, when I still reported regularly from the West Bank. The region’s steep hills were then punctuated by lines of dry-wall terracing that enclosed olive trees whose leaves billowed silver in the wind, and the darker greens of fruit trees and grapevines. The Greater Israel’s new, California-style urban sprawl, its cities that now ooze through the West Bank, were still part of an expansionist dream, not a burgeoning reality, and of course there was no wall, nor a “military road,” nor, of course, an agricultural gate.

Watch now, as each farmer with his donkey, his tractor, his work-tools, approaches the passage between the gaping steel jaws. Watch each as he moves into the military road, brings his donkey to a halt, dismounts, and offers his ID card to a stout, impassive Israeli soldier. Flanked by two other soldiers, he, in turn, calls a control tower rising in the distance and in Hebrew recites each bearer’s name and ID numbers. Take in the stoicism, the resignation, the endurance of these farmers as they accept the indignity of all this because there is no other choice. Think that they are trying to do one simple thing: harvest their olives.

But first each must move into the road, stand with head bowed or eyes averted as his fate is determined for this day, and then, if he’s approved, move forward. Beyond lie more ditches at the other side of the road, more razor wire and — at last — something that masquerades as freedom but isn’t. The farmer is now permitted to climb the hill in his vehicle. Beyond its crest he may reach his fields, for whose sake he has endured this daily torment.

And now, consider the Israeli settlers and soldiers, whose absolute rule, running the gamut from control over this gate through vigilantism against villagers like those in Jayyous, make a nightmare of this simple thing, the olive harvest. Settlers from Zufim actually uprooted olive trees in Jayyous in 2004. (Some were carted away for sale in Israel); sewage from the colony has destroyed others.

A week after my stay, according to the Israeli paper Haaretz, Jewish settlers elsewhere in the northern West Bank “clashed with Palestinians picking olives.” The settlers called the farmers trying to bring in their crops a “security” threat because they “could gather intelligence and launch attacks from the olive groves.”

Elsewhere in the area that same week, Israeli security forces stood by as settlers entered a Palestinian village “to hold a brief rally” against the harvest. (Israel’s army is now dominated from top to bottom by ultra-religious-expansionist settlers, which makes a mockery of the “settler-soldier” distinction.) Meanwhile, near an Israeli “outpost” settlement called Adi Ad, settlers “uprooted dozens of olive trees.” As I write, similar alarums reach me by e-mail daily.

Several times since October the Israeli Army has imposed curfews on Jayyous — collective punishment for the weekly anti-wall demonstrations staged by village youth here. Most of the time the curfews have been levied after the farmers were already in their fields and haven’t interrupted the harvest. But they have punished the rest of Jayyous. Collective punishment — reprisals against all for the actions of a few — is illegal under the 1949 Fourth Geneva convention.

Keeping Going

“A state gone mad,” observed Palestinian lawyer and writer Raja Shehadeh when, a day after visiting Jayyous, I described the scene at the gate. This particular barrier of steel, these particular patient farmers, those particular soldiers enforcing Israel’s banality of evil — they offer but a taste of the insane ingenuity that is the still-developing Greater Israel. A Dutch filmmaker who had interviewed some West Bank Jewish settlers, related this little exchange to Shehadeh: “What is your dream?” she asked one of the settlers. “My dream,” he replied, “is that my grandchildren will say someday, ‘Here, they say that once upon a time there were Arabs.’”

The evening before we all arose to go to the gate, Abu Azzam took a German visitor and me to see the local olive press where he and other farmers unload each day’s harvest. The sight of Jayyous’s olives moving up a conveyor belt and into the press, finally to emerge as a stream of oil bottled in large plastic containers, was joyous. Children ran and slid about on the slick floor, laughing; their parents dipped bread for them in the delicious, freshly-pressed oil. What human madness would inflict constant torment on such peaceful labor?

Later, Abu Azzam told me stories about his life as an activist, his marriage, and his children. Jailed by Jordan for belonging to the Communist Party and later by Israel for his attempts to preserve the village land, he says he can’t imagine anything but keeping going. “I have no other choice” is the way he puts it, with a shrug and a smile.

He recalled the moment back in October 2003 as the wall was being built, when an Israeli official tried to buy off the Jayyous activists by offering them 650 permits which would have allowed that many farmers to access their land. But the Land Defense Committee made “a team decision” not to use them. Accepting the permits would have meant recognizing the validity of the wall and the whole system of dispossession that went with it. Israeli soldiers closed the gate; it was the height of the olive, guava, and clementine harvests. Abu Azzam and other farmers cut gaps in the barrier and crept through to work their fields “without a tractor, without horses, without carriages, without anything. Only our bodies.”

More arrests followed. The farmers made a decision to stay on their land and not return to the village. “My wife was very angry,” Abu Azzam recalls. “She called me on October 21 asking me, ‘Are we divorced? Are we separated?’ I said ‘I’m resisting.’ ‘Resisting? Can you see one box of guavas, cucumbers, or tomatoes? ‘Enough, to be on the land is resistance.’ I said.”

Since 2003 Abu Azzam and other Jayyous farmers have continued their obdurate odyssey to their lands. This determination to keep farming on the 3,250 dunams — of an original 8,050 — that the villagers still have, rather than live elsewhere in the West Bank or abroad is itself resistance. In Palestine, this “just staying” is called samid. It means “the steadfast,” “the persevering,” and eloquently expresses the oldest form of Palestinian nonviolent resistance.

“You have so many problems,” I said to Abu Azzam. “Would you ever leave?” He smiled at me indulgently. “All our life is a problem. I don’t want to be a new refugee. I am against the emigration that took place through the Israelis.”

Since 2008, Jayyous’s young people have staged weekly demonstrations against the wall. One of their leaders — Mohammed Othman — was arrested by Israeli authorities this past fall when he returned from a speaking tour in Norway. He is still in jail under indefinite administrative detention.

Jayyousi leaders have also written to high officials in Norway and Dubai imploring them to divest from companies owned by the Uzbekistan-born Israeli billionaire Lev Leviev. In doing so, Jayyous joins growing international revulsion at, and refusal to deal with, Leviev’s companies. Their reach is vast and diverse, extending to Angola’s diamond mines, New York real estate, and Israeli settlements in whose planning and building (including Zufim) they are heavily involved. Last March, Haaretz’s Barak Ravid reported that the British Embassy in Tel Aviv “stopped negotiations to lease a floor in Africa-Israel’s Kirya Tower because of the [Leviev-owned] company’s involvement in settlement construction.” Oxfam has severed ties with him for the same reason.

On September 9, 2009, a month before my arrival, the Israeli Supreme Court handed down a new ruling moving the route of the wall again and returning an additional 2,448 dunams to Jayyous. “Because of your efforts?” I asked Azzam.

“It is because of Jayyous,” he replied. “It is a group struggle.”

Ellen Cantarow, a Boston-based journalist, first wrote from Israel and the West Bank in 1979. Her work has been published in the Village Voice, Grand Street, and Mother Jones, among other publications, and was anthologized by the South End Press. More recently, her writing has appeared at Counterpunch, ZNet, and Alternet. This essay is part of a series on Palestinian non-violent resistance, “Heroism in a Vanishing Landscape.”

Adalah-NY: At Leviev Store, Protesters Tell Business Leaders “No Business as Usual with Apartheid Israel”

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At Leviev Store, Protesters Tell Business Leaders “No Business as Usual with Apartheid Israel”
At Leviev Store, Protesters Tell Business Leaders “No Business as Usual with Apartheid Israel”

New York, NY, December 4, 2009 – 25 New York City human rights advocates caught the Israel Business Leaders Delegation to the United States by surprise this morning with a noisy protest outside their “breakfast reception amidst the Leviev jewelry collection” at the Leviev store on Madison Avenue. Groups worldwide have conducted a successful campaign for the boycott of Leviev’s companies due to their involvement in Israeli settlement construction in violation of international law, and human rights abuses in the diamond industry in Angola.

In addition to businesspeople, among the guests present at the breakfast was TV personality Dr. Ruth Westheimer who tried unsuccessfully to avoid notice as she left. Guests watched from the second floor of Leviev’s store as protesters chanted and sang outside. Some attempted to defend Israel’s dismal human rights record when they left. The protest came as Leviev is struggling in court in Israel to save his company Africa-Israel from bankruptcy and from creditors, and to retain ownership.

Ethan Heitner from Adalah-NY explained, “By holding this breakfast at Leviev, the Israel Business Leaders Delegation and the American-Israel Friendship League have endorsed Israeli settlements. People should not be attending lavish breakfasts hosted by Leviev when his settlements are cutting off Palestinian villages from their farmland and impoverishing them, and Palestinian activists like Mohammad Othman from Jayyous are being imprisoned for protesting against them.”

The breakfast at Leviev’s store came at the end of a three-day New York program for the delegation, organized by the America-Israel Friendship League that featured business and government VIPs from Israel and the US, including guest speakers like AOL CEO Tim Armstrong, Loews President James Tisch, Homeland Security Secretary Janet Napolitano, Israeli Ambassador Michael Oren, and Israeli Government Ministers Gideon Sa’ar and Uzi Landau.

In addition to Leviev, other Israeli companies featured in the delegation are deeply involved in Israel’s apartheid policies. Michael Federmann, Chairman of the Board of Elbit Systems Ltd. spoke in the “Homeland Security Roundtable,” though the Norwegian government divested from Elbit due to its provision of surveillance equipment for Israel’s wall that cuts through the West Bank, separating Palestinians from their farmland. Another speaker was Moshe Gaon, Chairman of the Board of B. Gaon Holdings. B. Gaon Holdings is one of the owners of Ahava, the Israeli cosmetics company that has been the subject of a successful worldwide boycott campaign launched by CODEPINK over Ahava’s exploitation of Dead Sea minerals from the Occupied West Bank, in violation of international law.

Alexis Stern from Adalah-NY explained, “The visit of this Israeli business delegation to the US was shameful, because there should be no business as usual with Apartheid Israel. Many Israeli companies are directly or indirectly involved in supporting Israel’s oppression of the Palestinian people. They should be boycotted, not celebrated.” Hundreds of Palestinian civil society organizations have called for a worldwide movement of Boycott, Divestment and Sanctions (BDS) against Israel, modeled on the anti-apartheid movement against South Africa, aiming to end Israeli abuses of Palestinian rights. The BDS movement gained momentum following Israel’s winter assault on the Gaza that killed 1400 Palestinians.

UNICEF, Oxfam, The British Government and major Hollywood stars have all distanced themselves from Leviev. The investment firm BlackRock, pension giant TIAA-CREF and the Swedish government recently sold off their shares of Leviev’s company Africa-Israel, though BlackRock and TIAA-CREF denied they did so due to his settlement construction. The Norwegian government has also been asked to sell its pension holdings in Africa-Israel over ethical concerns.

For more information, visit Adalah-NY. More photos are here.

New York protest against detention without trial of Palestinian BDS activist

Adalah NY

17 October 2009

Demonstrators protest in solidarity with Palestinian political prisoners, Photo: Hanan Tabbara
Demonstrators protest in solidarity with Palestinian political prisoners, Photo: Hanan Tabbara

On Saturday forty New York human rights advocates rallied on a cold fall day at the Madison Avenue jewelry store of Israeli settlement mogul Lev Leviev to demand that Israel release jailed Palestinian boycott activist Mohammad Othman. Othman, held without charges and in solitary confinement since September 22nd, is from Jayyous, a West Bank village where Leviev’s company Leader is building the Israeli settlement of Zufim. The protesters also called for an end to Israel’s wave of arrests of Palestinian activists from Bil’in, another West Bank village campaigning against the construction of settlement homes by another Leviev company, Africa-Israel.

Andrew Kadi of Adalah-NY commented, “Israel’s arrest of Mohammad Othman and residents of Bil’in simply affirms the need for a global movement of Boycott Divestment and Sanctions (BDS), similar to the movement against apartheid South Africa, to hold Israel accountable, and pressure Israel to respect Palestinian rights.”

Mohammad Othman is believed to be the first person to be arrested by Israel specifically for advocating for the growing international movement to boycott companies, including Leviev’s, that support Israeli human rights abuses. The New York protest was one of fourteen events held worldwide on October 16th and 17th calling for Mohammad Othman’s immediate release.

Hundreds of Madison Avenue shoppers took home a cartoon flyer “Jailed for an Idea” that depicts Othman’s detention, and Israel’s efforts to crush the protest campaigns in the villages of Bil’in and Jayyous against Leviev’s settlements (download the cartoon flyer). The protesters chanted, “Jayyous and Bil’in will not bow, Free Mohammad Othman now,” and “Boycotting Israel is no crime, Leviev should be doing time.” With a guitar accompaniment, the protesters sang songs calling for the boycott of Leviev and Israel, including an updated version of the civil rights classic, “which Side are You On,” and “Don’t Buy Israeli” to the tune of Hava Nagila.

Calls to free Mohammad Othman have been highlighted by The Nation, in letter campaigns by the US organizations Jewish Voice for Peace and Grassroots International, as well as in an international petition. Othman was detained as he crossed the Allenby bridge from Jordan, returning home to the West Bank from a trip to Norway. Othman’s advocacy efforts on behalf of the growing international movement for BDS against Israel contributed to the Norwegian government’s recent decision to divest from its pension funding holdings in Elbit Systems. Norway has also been asked by a coalition of eleven organizations and the villages of Jayyous and Bil’in to divest from Leviev’s company Africa-Israel.

The villages of Jayyous and Bil’in have both been targeted with arrests and repression due to their multi-year nonviolent protest campaigns. Twenty-eight Bil’in activists have been arrested by Israel since June when Bil’in’s lawsuit against settlement construction on village land was heard in Canadian court. Just weeks after he testified in Canada, Bil’in activist Mohammed Khatib was jailed by Israeli forces for 15 days and then released on bail. Bil’in protester Adeeb Abu Rahme and seventeen others are still being held in Israeli jails, and Bil’in protest organizer Abdullah Abu Rahme is “wanted” by the Israeli army for his nonviolent organizing.

The protest was 14th held in front of Leviev’s New York store since it opened in November, 2007. Leviev’s company Africa-Israel is currently reeling from a financial crisis. Additionally, the international campaign to boycott Leviev due to his settlement construction and involvement in abusive business practices in the diamond industry in Angola and Namibia has achieved a string of successes. UNICEF, Oxfam, The British Government and major Hollywood stars have all distanced themselves from Leviev. The investment firm BlackRock and pension giant TIAA-CREF both also recently sold off their shares of Leviev’s company Africa-Israel, though both denied they did so due to his settlement construction.

Photos: http://adalahny.org/index.php/photo-galleries/325-free-mohammad-othman-stop-the-bds-arrests-at-leviev-ny

Spain excludes settlement university from academic competition

Global BDS Movement

20 September 2009

The “University Center of Ariel in Samaria” (AUCS) has been excluded from a prestigious university competition about sustainable architecture in Spain. With this move, Spain joins the growing number of European governments taking effective, even though preliminary, steps to uphold international law by boycotting or divesting from institutions and corporations involved in or profiting from Israel’s illegal Wall and colonial settlements built on occupied Palestinian land..

“Ariel University Centre of Samaria” was one out of 21 teams selected last April to compete for the Solar Decathlon-Madrid 2010, the most prestigious competition for sustainable architecture in the world, organized by the Spanish Ministry of Housing together with the Universidad Politécnica de Madrid .[1]

Selected teams, formed by architects and engineering students are asked to design and build a real house entirely driven by solar energy. Every house should be built in one of the 20 sites in the “Solar Villa” planned in Madrid to host them. To facilitate participation of the various teams, the Spanish Ministry of Housing allocated a sum of 100,000 Euros to every project.

Last Wednesday,September 16th, Sergio Vega, General Director of Solar Decathlon Europe addressed all participant teams to inform them of the exclusion of AUCS:”The decision has been taken by the Government of Spain based upon the fact that the University is located in the [occupied] West Bank. The Government of Spain is obliged to respect the international agreements under the framework of the European Union and the United Nations regarding this geographical area.” It represents the first case of sanctions against an Israeli academic institution in Spain and one of the very first such actions in the West.

The Palestinian Boycott, Divestment and Sanctions National Committee (BNC) in Palestine has taken up the campaign against official Spanish support of the illegal Israeli university in occupied Palestinian territory following an initiative of the UK based professional association, Architects and Planners for Justice in Palestine (APJP). The support of many individuals and organizations in Spain for the cancellation of AUCS’s participation in the Solar Decathlon had culminated in a parliamentary question in the Spanish Parliament [2] and the eventual exclusion of the illegal settlement academic institution from the competition.

This move of the government of Spain follows the decision of the UK government not to rent offices from Israeli settlement builder Lev Leviev and the divestment of the Norwegian Pension Fund from Elbit Systems, an Israeli company providing surveillance equipment to the Wall.

The BNC congratulates the Spanish university teachers, parliamentarians and organizations for this principled stand with the Palestinian people and international law and calls for sustained support of the Campaign for Boycott, Divestment and Sanctions(BDS) against Israel and all its complicit institutions, including universities, until it fully complies with its obligations under international law and respects universal human rights, specifically by ending the occupation, facilitating the UN-sanctioned right of Palestinian refugees to return to their homes of origin and ensuring equal rights for all Palestinian citizens of Israel.

Palestinian-led movement to boycott Israel is gaining support

Gal Beckerman | Forward

16 September 2009

Uzbekistan-born diamond mogul Lev Leviev announced late in August that his company, Africa-Israel, was drowning in debt of more than $5.5 billion that it could not repay. Over the next two days, shares in the company’s stock plummeted by more than one-third. It was relentless bad news for one of the world’s richest men. His holding and investment company had lost $1.4 billion since 2008, mostly due to failed real estate investments in the United States.

Watching Leviev’s precipitous downfall from the sidelines were pro-Palestinian activists. And they were cheering.

Though certainly not the cause of his financial collapse, for the past two years, these activists have singled out Leviev as one of their high-profile villains for his large contributions to West Bank settlements. And they have been effective gadflies. Several of the company’s major shareholders have divested their holdings from Africa-Israel after receiving complaints from clients. And at least two charities have declared publicly they will not accept Leviev’s contributions.

The pro-Palestinian activists are affiliated with the Boycott, Divestment, Sanctions (BDS) movement, an international coalition with the goal of isolating and discomfiting Israel just as South Africa’s apartheid regime was targeted in the 1980s.

Initiated by Palestinian groups in 2005 but strengthened by a network that takes in dozens of leftist organizations in Europe and the United States, the Global BDS Movement claims a number of recent successes. Especially in the wake of the Gaza incursion of last winter, groups associated with the boycott have now felt spurred to expand their efforts into even the sensitive realm of academic and cultural boycotts of Israel.

As Omar Barghouti, one of the Palestinian leaders of the BDS movement, told the Forward, “Our South Africa moment has finally arrived.”

Some major Jewish groups acknowledge BDS as a possible threat. “There are clearly a number of episodes building up here that would allow advocates of a boycott to say that slowly, slowly we are achieving what we want, which is the South Africanization of Israel,” said American Jewish Committee spokesman Ben Cohen. “I’m not sure that the increase in activity is quite as dramatic as some people would believe, but it’s clear to me that this discourse of boycott is being increasingly legitimized, and it would appear that some companies are responsive to it.”

The BDS movement is highly decentralized, with each group in the coalition allowed to choose its own targets as it sees fit. It has no articulated political vision. such as a one- or two-state solution to the conflict. The principles that guide the movement — as set out in a call for boycott, divestment and sanctions issued in June 2005 by a wide group of Palestinian civil society organizations — demand instead that Israel adhere to international and human rights law. The amorphous structure and broad goals appear to be responsible for many of the group’s appeal. But some who watch this movement closely contend that, in the end, even a “targetted” boycott is ultimately aimed at all of Israel.

The actual monetary impact of the movement is often unclear. But for activists seeking as much to affect Israel’s image in the public’s mind, money is not always the bottom line.

The campaign against Leviev is a good example. It was initiated by Adalah-NY, one of the handful of American groups in the BDS movement’s network. It was Adalah’s activists who chose to focus on Leviev’s construction projects in the West Bank and on contributions he has made to the Land Redemption Fund, which gives money for settlement development. Adalah-NY protesters first picketed the opening two years ago of Leviev’s diamond retail store, yelling at actress Susan Sarandon as she entered the Madison Avenue shop. Since then, the group has taken every opportunity to point out his connections to the West Bank settlements.

Lately, the fruits of this focus on Leviev have been piling up. On Sept. 11 TIAA-CREF, the giant pension fund, announced that it had divested from Africa-Israel last March after 59 of the company’s investors accused it of being “a company which violates human rights and international law.” UNICEF and OXFAM denied Leviev’s public claims to have given them generous contributions and added that they would not accept contributions from him because of his financial support for West Bank settlements. Also, in the past few weeks, a couple of Africa-Israel’s largest investors have sold their stock in Leviev’s company after receiving pressure from their clients. Most notable was BlackRock, the British subsidiary of the major Wall Street banking firm, which announced that it was divesting following concerns expressed by three client Scandinavian banks.

“Those aren’t small things,” said Andrew Kadi, a member of Adalah who is involved with the Leviev campaign. “People don’t completely grasp how serious it is when two of your top 10 or 12 shareholders divest. We’re talking about millions of dollars.”

Neither Leviev nor Africa-Israel responded to requests for comment.

Leviev’s trouble is just one of many recent signs of the movement’s higher profile. There was the protest joined by several celebrities in mid-September at the Toronto International Film Festival of the festival’s official cultural partnership with the city of Tel Aviv in celebration of the latter’s 100th anniversary. A few days earlier, Neve Gordon, a professor at Ben-Gurion University, wrote a controversial opinion piece in the Los Angeles Times, endorsing the BDS movement as the “only way to counter the apartheid trend in Israel.” This past June, the French company Veolia Environnement SA abandoned its multibillion-dollar project to build a light rail train system in Jerusalem after pressure mounted in France from BDS-affiliated groups. The activists counted it as one more victory.

Ironically, Barghouti, who appears to be one of the movement’s chief strategists, is currently in a master’s degree program in philosophy at Tel Aviv University — even though he is one of the founding members of the Palestinian Campaign for the Academic and Cultural Boycott of Israel. He has been one of the activists strongly pushing the greater BDS movement in the direction of opposing any institution associated with Israel.

Asked about his affiliation with an institution he wants boycotted, Barghouti declined to discuss his personal life.

In an e-mail to the Forward, Barghouti emphasized that the BDS movement “does not adopt a particular political solution to the colonial conflict.” The main strategy, he wrote, “is based on the principle that human rights and international law must be upheld and respected no matter what the political solution may be. This was key to securing a near consensus in Palestinian civil society and a wide network of support around the world, including the Western mainstream.”

The exclusive focus on rights rather than on a political prescription for the conflict brings together both those who want to target Israel’s existence as a whole and those—mostly American activists—who stick to the more narrow issue of the occupation and settlement activity.

As far as Barghouti is concerned, BDS is a “comprehensive boycott of Israel, including all its products, academic and cultural institutions, etc.” But he understands “the tactical needs of our partners to carry out a selective boycott of settlement products, say, or military suppliers of the Israeli occupation army as the easiest way to rally support around as a black-and-white violation of international law and basic human rights.”

Cohen, the AJC spokesman, views this tactic as a transparent deception. “If you probe these groups a little deeper, you’ll find that really this is entirely ideologically motivated. They are just a bunch of radical groups that want to see the state of Israel eliminated,” he said. “That is the thread that unites all the disparate groups in the BDS movement, they all see BDS as a means to arrive at the goal of a world without Israel. I think that many people who might be troubled by Israel’s presence in the West Bank are going to run a mile when they see what the real agenda of these groups are.”

The activist group Code Pink: Women for Peace recently turned its attention to this type of targeted boycott, focusing on the cosmetics company Ahava. Based in the kibbutz Mitzpe Shalem, a settlement in the West Bank, Ahava was a convenient target for the group. After picketing stores that sold Ahava products — mostly mud masks and mineral salts from the Dead Sea — the Code Pink activists looked on with satisfaction as the company’s spokeswoman, “Sex and the City” star Kristin Davis, was dropped as an ambassador for OXFAM. The group gave its reasons in a statement, saying that it “remains opposed to settlement trade, in which Ahava is engaged.”

Nancy Kricorian, Code Pink’s New York City coordinator and the organizer of its Ahava campaign, dubbed Stolen Beauty, said that this push against the cosmetics company was effective precisely because it was tightly focused on a settlement operation. And yet, it also fell squarely within the guidelines of the BDS movement’s principles and objectives and was even cited by Barghouti as a successful model because it sullied Ahava’s name publicly.

Barghouti, Kricorian and other BDS activists attended the national conference of the U.S. Campaign to the End the Israeli Occupation, which took place on September 12 and 13 in Chicago. The organization is itself an amalgamation of dozens of smaller pro-Palestinian groups from across the country. Up until this conference, its BDS activity had also been narrowly focused on American companies involved in the West Bank. Specifically, they have targeted Caterpillar Inc. for manufacturing the bulldozers involved in settlement construction, and Motorola USA for the surveillance and communications equipment used by the Israeli army.

But according to David Hosey, national media coordinator for the campaign, the group resolved at the conference to extend its activities for the first time to the more sensitive cultural and academic boycott. Like many other pro-Palestinian activists, Hosey dated this willingness to increase boycott activity to the Gaza incursion of this past winter.

“It was a big shock to the system, and it caused a big sea change in what people were willing to do,” said Rebecca Vilkomerson, the national director of Jewish Voice for Peace, which, though supportive of the BDS movement, has not officially joined it.

Contact Gal Beckerman at beckerman@forward.com